Saab´s BioPower range successful in Europe
Saab the Swedish automaker subsidiary of General Motors and the producer of top-of-the-line Saab brake caliper is enjoying a continuing success of its BioPower model range, being the number one provider of flex-fuel cars in Europe. These flex-fuel cars have the ability of running on renewable and sustainable fuel source known as bioethanol E85.
Saab's success in Europe is fueled by the popularity of the BioPower especially in Sweden. Last 2006, Saab has sold around 11,000 BioPower cars in Sweden while 6,800 9-3 and 9-5 BioPower models were relinquished to Swedish customers for the first five months of this year.
Saab was able to maintain this sales turnover through June boost by the launching of the Saab 9-3 BioPower range which topped the Swedish eco-friendly sales charts letting Saab gain a 38 percent market share in that particular segment.
Jan Åke Jonsson, Managing Director of Saab Automobile said, "There is huge international interest in what is happening in Sweden regarding the technology and infrastructure for use of bioethanol. Countries such as Norway, Ireland and France are following Sweden's example by investing in a bioethanol infrastructure. Everyday we receive requests for more information regarding our environmental efforts."
In addition, Saab is also working together with other companies and various associations to encourage the UK government to prove its commitment to eco-friendly motor undertakings by means of creating additional measures that would encourage the production and increase supply of not only bioethanol E85 but also the sales of more flex-fuel vehicles.
Saab has an already established reputation as a technology leader in terms of discovering and developing the full potentials of bioethanol E85 as a source of fuel. This expertise in such unique technology has given Saab an opportunity to leverage their unmatched experience in the field of turbocharging enabling them to provide enhanced performance and at the same time reduced the harmful CO2 emissions.
What Saab has achieved with their BioPower range is something that no other eco-friendly vehicle at present in the world has been able to rival. The Swedish automaker will further continue with its R&D efforts in order to create more new products and better solutions to the increasing demand of market for high performance and fuel efficient vehicles. And to show just how serious General Motor's Swedish subsidiary is, it has started with the launching of its Saab BioPower Hybrid Concept at last year's Stockholm Motor Show.
Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.
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